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After purchasing the rights to the abandoned Michter’s trademark in 1996, Joe Magliocco, a lawyer and owner of Chatham Imports Company became a man with a plan! The plan was a fairly straightforward plan. Part one was to source the best whiskey that he could to bottle under the Michter’s brand name. Part two was to find a contract distiller that would produce whiskey to his specifications and part three was to build a distillery in order to produce his own whiskey.
Whether or not this plan was hatched in a bar, pub, sauna or around a campfire is unknown, but aided by friends Dick Newman and Steve Ziegler he began what would be a long journey. By 1999, after numerous sampling sessions they had settled on purchasing a number of barrels of rye whiskey from United Distillers (later to become Diageo). Next, they needed someone to bottle the juice, so they formed a relationship with Julian Van Winkle III, who ran a bottling plant in Lawrenceburg, Kentucky.
Between 2000 and 2002, Julian bottled these casks, and they were labelled as 10 year old Rye and Bourbon. It is believed that these casks were actually a lot older than 10 years of age and have now become highly sort after by American whiskey aficionados. By late 2002 Julian had secured a deal with Buffalo Trace to partner with his bourbon brand and therefore he would be unable to continue bottling Michter’s whisky. However, he knew a man that could, and he put Joe in touch with a guy called Even Kulsveen, who with his wife owned Kentucky Bourbon Distiller’s Limited (KBD – originally known as the Willett Distilling Company).
Although Kulsveen owned a distillery it was inactive at this time and the company was also purchasing barrels of whiskey and bulk whiskey from distilleries that had excess stocks. They were also acting as an independent bottler as well as bottling third party casks, thus they agreed to take on the bottling of Michter’s. With Kulsveen’s assistance, Magliocco and the team decided to expand the Michter’s range and in early 2003 Michter’s Unblended American Whiskey was launched. It is assumed that this bottling was created from a bulk purchase by KBD from Brown Forman’s Early Times distillery. It was also believed that it was a blend of 80% Bourbon and 20% Whiskey which had been aged in used barrels. At the same time, they also released the Michter’s Single Barrel Rye Whiskey, which was also believed to have been a KBD bulk purchase.
By 2004 Magliocco had moved on to part two of his plan and had signed an agreement with an ‘undisclosed’ distillery, which it is alleged to be Brown Forman’s Early Times to supply him with spirit distilled to his specifications. This spirit was then put into expensive casks due to Magliocco specifying that the wood for these casks should be seasoned for between 18 and 36 months, whereas the industry standard was to use 3 to 6 month seasoned oak. Finally, these barrels would be aged in Brown Forman’s heat-cycled warehouse until they were ready to be bottled.
It was at this time that Magliocco came into contact with Brown Forman’s master distiller Willie Pratt and somehow managed to persuade him to leave Brown Forman and joint the Michter’s team. Thus, Pratt became instrumental in establishing Michter’s distilling and barrel maturing operation. Apparently during this time, he became known as Dr No, due to his refusal to bottle any cask that he believed wasn’t fully mature and ready for bottling!
Now Magliocco had the contract distilling running smoothly, his thoughts turned to the final part of his plan. That being, to build his own distillery. As the original Michter’s distillery, which officially closed on the 14th February 1990 was located in Schaefferstown, Pennsylvania, he thought it would be fitting to build a new distillery there, but as there were no longer any distilleries in Pennsylvania and conversely no distilling talent there, it was soon dropped as an potential site for his distillery. In the end, Magliocco purchased the former Cadwell Industries Inc building in Shively, Kentucky and work commenced in 2011 on turning it into a distillery. Initially the distillery was fitted with two small pot stills, that allowed Willie Pratt to create experimental batches of spirit in order to attempted to create a spirit that was close in style to the spirit that they were purchasing from Brown Forman. By the distilleries completion in 2015 it housed a huge 60ft tall copper column still, which had the capacity to produce a million gallons (approximately 3.8 million litres) annually.
About the same time as the Shively distillery was being constructed, Magliocco purchased a rundown building called Fort Nelson in downtown Louisville. Instead of knocking it down and building something new, he embarked upon an 8 year and $8 million resurrection project. By the time of its completion the building housed a bar, gift shop and a small distillery.
Although plans to bring distilling back to Pennsylvania had been shelved, Magliocco still wanted some kind of concrete link back to the original Michter’s distillery. It has been mooted that part of the reason he went looking for the old Michter’s trademark was that he was a salesman for the brand back when he was at college. This thought process led to the creation in 2012 of the Michter’s Original Sour Mash Whiskey, which was made in the style of the whiskey produced between 1950 and 1980 at the original Michter’s distillery. Using an original bottle as a template they apparently settled on a mashbill of 50% corn, 38% rye and 12% malted barley, which meant it had to labelled as a whisky not a bourbon.
The final part of the nostalgia link centres around the distilling equipment that is housed at the Fort Nelson building and quite a tale that is. Back in 1996 when the original Michter’s distillery was going through the liquidation process, David Beam, the last Beam distiller at Jim Beam, decided to purchase the two Vendome stills and remaining distilling equipment at auction. Although he allegedly didn’t have a plan for this equipment, he knew that he just wanted it and after purchasing it, he took the equipment back to Bardstown and put it in his shed. It stayed in the afore mentioned shed for around 15 years until 2011 when, I assume he finally realised he wasn’t going to do anything with it, and he might as well sell it to someone that would find a use for it.
Somehow or other Magliocco found out about this equipment and contacted David Beam with an offer, unfortunately he was a month too late, as Beam had already sold it all to Tom and Lianne Herbruck and helped them set it up and operate it at their craft distillery called Tom’s Foolery in Chagrin Falls, Ohio. Herbruck politely turned down Magliocco’s offer to sell the equipment but told him that he would keep in touch. Four years later in 2015, probably after an offer too good to resist, Herbuck sold the equipment to Magliocco, and it was finally installed at Fort Nelson in time for its grand opening in 2018. So, if you happen to be walking down West Main Street, in the heart of downtown Louisville, pop into Fort Nelson, have a drink at the bar and maybe take the tour, otherwise, just purchase a bottle and enjoy the fruits of the Michter’s team’s labours.
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